The future is around the corner. Just take a look at the calendar: we only have a few days to wait for Black Friday, which means Christmas is almost upon us, leading us into the final days of 2015 and the first minutes of 2016. Now is the time to take a look at what we can expect in the near future to get to prepare for any and all changes that might occur.
Some of the biggest blogs out there are undergoing a change. You can see them getting rid of one-time sponsoring and affiliate banners, while they start promoting and selling their own products to their reader base. These products can be of different types, from courses and e-books to digital goods and coaching / counseling sessions. I’ve seen niche blogs, like like leading online casino sites, creating their own strategy guides instead of only relying on casino affiliate programs.
Monetizing your blog by promoting your own products is much more sustainable, and valuable to your brand, than advertising ever was.
Blogs are not the only ones to undergo a serious change, but bloggers themselves are themselves changing. They don’t just write anymore – they sell their own products (see above), they teach classes and speak at workshops and conferences. They use techniques previously only seen at major companies – they invest in content marketing, they have professional websites and multiple streams of income. Their focus shifts toward providing further value to their readers – potential customers – through any means they can: their blog, their social media accounts, and anything else you might think of.
With so many ways email has once again become cool, especially with so many people using it on their mobile phones (according to a statistic, about 45% of all email opens happen on mobile), this old method of communication is returning into focus. Bloggers will work harder to build their subscriber list, as the ages-old tool will once again become an increasingly important aspect of success and growth.
Think about it: those who subscribe to your mailing list are your readers who really care for what you write, and wish to be kept up to date with any fresh content you might publish on your blog. And the same people are those who will buy your products once you decide to turn your blog into a business, offering your own products or services for a change.2015-11-27